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    • Agenda
    • Registration
    • Hotel Information
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    • Travel Support
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  • Resources
    • Post-Event Summary
    • Market Shaping Lookback
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  • More
    • Home
    • About
      • About GHMS
      • Advisory Council
    • GHMS 2024
      • Overview
      • Agenda
      • Registration
      • Hotel Information
      • Participating Orgs
      • Travel Support
      • PR and Social Media FAQs
    • Resources
      • Post-Event Summary
      • Market Shaping Lookback
      • Foundations of MS
    • Contact
  • Home
  • About
    • About GHMS
    • Advisory Council
  • GHMS 2024
    • Overview
    • Agenda
    • Registration
    • Hotel Information
    • Participating Orgs
    • Travel Support
    • PR and Social Media FAQs
  • Resources
    • Post-Event Summary
    • Market Shaping Lookback
    • Foundations of MS
  • Contact

Pre-read document: Foundations of Market Shaping

 While advancement in the market shaping practice and ecosystem has spurred progress, it has also contributed to a proliferation of approaches and varied understanding of fundamental principles, which has hampered collaboration. This presents opportunities to build greater alignment across the expanded ecosystem. To continue progressing, it’s imperative that practitioners work from a shared foundational understanding of core concepts and strategies. With this objective in mind, Foundations of Market Shaping (FMS) explores key aspects of the market shaping practice: definitions, characteristics of healthy markets, widely accepted best practices, and practical guidance for planning and executing interventions. 

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Global Health Market Shaping Conference 

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GHMS 2024