Foundations of Market Shaping

To continue progressing, it is imperative that market shaping practitioners work from a shared foundational understanding of core concepts and strategies. With this objective in mind, Foundations of Market Shaping (FMS) offers a synthesis of the best practices, approaches, and fundamental principles for effective market shaping from across the field. Access English and French versions of FMS below. 

The Foundations of Market Shaping (FMS) webinar in June 2024 covered core content from FMS, including critical concepts, best practices, and essential steps for strategy design. The webinar also incorporated a case study linking these elements to a real-world market shaping example: the New Nets Project.